Audi has managed to out-fun the 2007 BMW M5, one of the world
’s most respected driver’s cars. And it’s done so for tens of thousands of fewer dollars. The RS 4 didn’t succeed all alone, though. It had help from the competition.
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BMW AG, is an independent German company and manufacturer of automobiles and motorcycles. BMW is the parent company of the MINI and Rolls-Royce car brands, and formerly, Rover. The company's tagline in English is currently "The Ultimate Driving Machine". The original German slogan was "Freude am Fahren," which translates to "Joy in Driving" in English.