BMW AG, is an independent German company and manufacturer of automobiles and motorcycles. BMW is the parent company of the MINI and Rolls-Royce car brands, and formerly, Rover.
The company's tagline in English is currently "The Ultimate Driving Machine". The original German slogan was "Freude am Fahren," which translates to "Joy in Driving" in English.
BMW F1 driver Nick Heidfeld made 3 demonstration laps on the old Nurburgring circuit in Germany. The 23 kilometer variant was used: Nordschleife + GP Strecke: Mercedesarena/kurtzambindung (not the full GP track).
The fastest laptime was 8 minutes and 12 seconds (timed it with stopwatch), but note that this CANNOT be compared to the old records of Lauda and Bellof, the track is now a different length (1976: 22km, 1983: 20km). Also did Heidfeld a few short stops on the track, for fotoshooting. The car was modified with short gears, allowing only a topspeed of 275 km/h. It also used Brigestone Demonstration tires, these "have no grip", according to Heidfeld (10 seconds slower on a 5km circuit than regular F1 tires).