Volvo: "Volvo is an underdog brand.”

Volvo: "Volvo is an underdog brand.”
While many think that Volvo stands in line with other luxury German auto makers, it
’s apparent that the Swedish company was never in the business to compete with the likes of BMW or Mercedes-Benz. Well now the company is realizing that it is having a hard time making its brand stand out from the upper-class herd and has hired Arnold Communications,

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