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Klaus Borkmann the Director of BMW Group Powertrain
development talks us through the all new inline-6-cylinder
gasoline engine with Twin Turbo and High Precision Injection.
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Sunday, June 3, 2007
The All New Inline-6-Cylinder Gasoline Engine
Posted by eugene at 11:34 PM 0 comments
Labels: bmw, bmwvodcast, engine, powertrain, turbo, vodcast
BMW films Driving Techniques
The BMW film series The Hire was a series of eight short films (each about eight minutes long) produced for the Internet in the summers of 2001 and 2002. The films were directed by popular Hollywood and international directors. All starred Clive Owen as "The Driver". Each film's story highlighted the performance aspects of various BMW automobiles. The 'first season' films, as well as the Ben Younger-directed interludes, were executive-produced by David Fincher, the 'second season' three films were executive-produced by Ridley Scott.
These films are credited with launching the marketing technique of branded content.
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Posted by eugene at 8:37 PM 0 comments
Rolls-Royce Phantom Silver limited edition introduced
Rolls-Royce Phantom Silver limited edition introduced
Introducing its new Rolls-Royce Phantom Silver, BMW is clearly trying to monetize the great history of its not so recently acquired trade mark with a pair of interlinked R's.
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