Friday, May 25, 2007

Why is BMW European Delivery Cheaper than US Delivery?

Why is BMW European Delivery Cheaper than US Delivery?
BMW created the ED program to promote sales of its cars. Although all of BMW
’s reasons are proprietary corporate matters, one of the principal benefits it brings the company is customer loyalty. Taking delivery of a BMW in Europe has for many people caused them to decline to purchase a car in any other way.

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