Thursday, June 7, 2007

BMW (South Africa). Defining innovation.




Source: www.bmw.co.za/innovations. Shot in the Netherlands utilising the moving sculptures of world-renowned artist Theo Jansen, this commercial, entitled "Kinetic Sculptures" forms part of a broader campaign which serves to highlight BMW's market leadership in the fields of technology and innovation. [http://www.bmw.co.za/innovations/index. asp]

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