Audi Head Turn

Title: Head Turn
Client: Audi
Air Date: 2007
Agency: Venables Bell & Partners
President/Founder: Bob Molineaux
Co-Creative Director(s)/Founder(s): Paul Venables, Greg Bell
Director of Broadcast Production: Craig Allen
Copywriter: James Robinson
Art Director: Jonathan Byrne
Agency Producer: Carolyn Casey
Prod Company: Anonymous Content
Director: Christian Loubek
EP: Jeff Baron
Head of Production: Sue Ellen Clair
Head of Commercials: Dave Morrison
Producer: Aris McGarry
Production Supervisor: Jennifer Barrons

Editorial: Final Cut
Editor: JD Smyth
Producer: Klayan Reuter

Anonymous Content Makes A Hero Out Of Audi

The Brief:
In the Audi Q7 campaign, Christian Loubek of Anonymous Content showcases the dependability and dexterity of the versatile new SUV.

Head Turn chronicles a van's laborious parking job. As the vehicle adjusts and readjusts to fit the spot, a line of cars impatiently wait. Meanwhile the Audi Q7 quickly maneuvers in and out of a parking space, declaring an end to the 18 point turn.

About Anonymous Content:
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, founders Steve Golin, Dave Morrison, Gore Verbinski, and David Fincher combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

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