Source: www.bmw.co.za/innovations. Shot in the Netherlands utilising the moving sculptures of world-renowned artist Theo Jansen, this commercial, entitled "Kinetic Sculptures" forms part of a broader campaign which serves to highlight BMW's market leadership in the fields of technology and innovation. [http://www.bmw.co.za/innovations/index. asp]
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Monday, August 6, 2007
BMW (South Africa). Defining innovation.
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