BMW Film (S1E1) - Ambush

BMW's groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since. These eight short films by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment, while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later, The Hire film series served as further proof that when it comes to innovation and technology, BMW has always been ahead of its time.

If you would like the complete set of movies on DVD, please email me at bretwoodasdfg@gmail.com

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THE HIRE - TICKER

Joe Carnahan, uno de los cineastas mas prometedores, autor de la interesante NARC, nos regala un vibrante corto de la BMW, que se revela un tanto efectista y truculento, pero dirigido con un ritmo endiablado. Protagonizan junto al semipterno Clive Owen (The Driver), Don Cheadle, F. Murray Abraham y un no acreditado Ray Liotta.

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BMW films Driving Techniques

The BMW film series The Hire was a series of eight short films (each about eight minutes long) produced for the Internet in the summers of 2001 and 2002. The films were directed by popular Hollywood and international directors. All starred Clive Owen as "The Driver". Each film's story highlighted the performance aspects of various BMW automobiles. The 'first season' films, as well as the Ben Younger-directed interludes, were executive-produced by David Fincher, the 'second season' three films were executive-produced by Ridley Scott.

These films are credited with launching the marketing technique of branded content.

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The Hire - Episode 6 - Hostage

BMW's groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since. These eight short films by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment, while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later, The Hire film series served as further proof that when it comes to innovation and technology, BMW has always been ahead of its time.

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BMW Film (S1E1) - Ambush

BMW's groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since. These eight short films by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment, while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later, The Hire film series served as further proof that when it comes to innovation and technology, BMW has always been ahead of its time.

If you would like the complete set of movies on DVD, please email me at bretwoodasdfg@gmail.com

Technorati: ambush beat bmw chosen devil films follow hire hostage powderkeg star ticker

BMW Films S2 - The Hire 1/3 - Hostage

The Hire: Hostage, de John Woo
The Driver est engagé pour sauver un otage enfermée dans le coffre d'une automobile.

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